The Toast & Jam Lab includes 22 training videos that guide you through the process and planning needed to set up a business. Discover the practical steps needed to make the leap from treating DJing like a side hustle vs. an actual business, revealed in 4 easy-to-follow training modules:

• Module One: "Get Up Offa Dat Thing" - Getting Your Business Off The Ground. You’ll learn everything from how to strategically stake a unique claim in your market, creating a plan to guide your company’s growth, properly managing your revenue and expenses, and how to decide whether to use subcontractors or employees if you want to expand from a single operator to having a multi-DJ team.

• Module Two: "Where Have You Been All My Life?" - Identifying and Reaching Your Target Audience. Without paying clients, your love of music is just a hobby that most people don’t understand. Discover the secrets to identifying the perfect clients for your business and proven strategies for reaching them. You’ll also learn the right way to price yourself (most DJs leave way to much money on the table), how to structure your sales process so clients practically sell themselves on your services, and the easiest system Mary has found to follow up with leads, move sales along, and get paid on time.

• Module Three: "Baby You're a Firework" - Leave Your Mark, Expand Your Footprint. You got the gig. Now it’s time to shine. Dive into Mary’s etiquette tips and tricks to prepare for emergencies, so you can confidently handle any curveball thrown your way. You’ll also discover how to dazzle clients after the event is over, so you can continue building (and benefitting from) a strong relationship. 

• Module Four: "Feelin' Good as Hell" - Running a Well-Oiled Machine. As you implement all Mary shares, your business will grow and soon you’ll be ready to expand. Learn how to build a solid backup plan as a single operator (key to getting paid a premium for your services) and then how to systematize, automate and scale your business. You’ll also discover the secrets to finding “purple unicorns” – the rare employees and contractors who can do the job as well as you can, so you can step back and focus on growing your company.

Mary has invested 14 years and more than $250,000 into business coaching, consulting, and professional services to grow her business. You’ll save untold time and money benefitting from her years of trial and error. (An $8,000+ Value)

Enroll Today to Claim These 3 Bonuses…

Bonus #1 – Communication and Business System Templates (A $1,000 Value)

Delivered as downloadable PDFs, these handy tools will help you implement all you learn from Mary with speed and ease – and takes the guesswork out of your basic systems and correspondence. Download and immediately start using these tried-and-true templates for emails, client meetings, best responses to the common inquiries you’ll receive, tips for dealing with difficult situations, and so much more.

Bonus #2 – Strategic Planning Guidance and Documents (A $1,000 Value)

Use Mary’s guidance to build a strategy to achieve your vision. You’ll receive a business plan template, pricing worksheet, branding tips and guidelines, a checklist to help you pick between subcontractors and employees, and more – all available as downloadable PDFs.

Bonus #3 – Members-only discounts from our partners.  ($Priceless)

Mary is constantly building relationships with key players and vendors in the DJ industry. As a Lab member, you’ll get exclusive access to private discounts and additional opportunities to raise your game.

YOUR TOTAL VALUE: $10,000

Regular Price: $1,997 

Your Investment Today: $997 Paid in Full or 3 Easy Payments of $747

(No need to enter your discount code - we've already applied your savings!)

After you enroll in the Master Plan, you’ll have the chance to upgrade your membership to the Empire Plan. 

This exclusive, limited-enrollment program delivers:

• Two hours of private, 1:1 coaching with Mary Nisi. (A $1,000 Value)

Bring your biggest questions and toughest challenges to the call and get Mary’s down-to-earth, straight-shooting advice to get you on track toward your goals. Calls are recorded so you can relisten and even transcribe them to glean every drop of knowledge from her coaching.

• 12-month membership in the Toast & Jam Lab Inner Sanctum Monthly live calls and training webinars. (A $2,400 Value)

Each month, join Mary and your fellow Empire community members for additional live calls and training webinars to expand your business mastery. Participate live so you can ask questions or listen, watch and learn later when your schedule allows. All calls and webinars are recorded and available in your members-only training portal. At the end of your first year’s membership in this exclusive program, you’ll have the option to renew.

• Access to a Private Facebook group. (A $500 Value)

Join other Empire students who are committed to dominating the DJ industry in this exclusive online community. Get your questions answered, brainstorm solutions to challenges members are facing, and celebrate each other’s wins.

• Course completion certificate. (A $100 Value)

Running your own business can be tough work, and we believe in celebrating all wins – big and small. Successfully completing The Toast & Jam Lab is an accomplishment that should be celebrated. You’ll receive a beautiful certificate of completion that you can frame and display near your desk as a visual reminder of the commitment you’ve demonstrated to your DJ business.

“My business simply wouldn't exist in its current state, maybe not at all, if it weren't for Mary Nisi.

“Her experience and confidence as an entrepreneur is infectious, and she immediately encouraged me to pursue launching the business when it was only a vague idea. We went from conversation to casual brainstorming to strategic working session to launch party in a very short period of time. Mary makes launching and running a business look easy and fun, and her votes of confidence in my abilities and potential were so matter-of-fact, moving forward just felt like common sense.

“Mary's innate creative genius and wit had a huge part in my business! She knows how to capture personalities into a concise brand package.

“With a straightforward series of intelligent questions and active exercises in prioritization and pricing, Mary took the fear and confusion out of defining my initial offerings and cost structure packages. They have evolved since day one, and will inevitably continue to change, but she helped me get my business off the ground with smart, clear ways to engage new clients.

“Mary is a force of nature, a truly unique combination of talents, and pure joy to be around.”

~ Jen M.

“Mary's fresh perspective is exactly what I needed in order to propel my business forward. Her out-of-the-box thinking and no-nonsense approach to life and business is a welcome change in a field of empty promises of instant results. Can't recommend highly enough!” 

~ Meg M.

“I first started working with Mary when all I had were dreams. Overwhelmed and intimidated by the processes involved in all things business; Mary helped me scale my wild ideas into small actionable steps, resulting in 3 new facets of my business this year alone.”

~ Katie T.